• 15% off pointe shoes and all other dancewear for full time dance and drama students. Only at Dancia Reading!
  • 15% off pointe shoes and all other dancewear for full time dance and drama students. Only at Dancia Reading!

New Year, New Dance Shop for Reading!

Young dancers provide entertainment at the Launch of Dancia's new Reading shop

Dancia Reading owner Jude Chapman opens the new store

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Top: Young dancers provide entertainment at the Launch of Dancia's new Reading shop

Above: Dancia Reading owner Jude Chapman opens the new store

DANCIA INTERNATIONAL, the UK’s premier high street dancewear retailer has launched a new shop in Caversham, Reading.

The new branch, which offers an unrivalled selection of shoes and specialist dancewear to dance and fitness enthusiasts in the Reading area, opened its doors to customers on January 3rd.

Diane Kirkup, Director of Dancia International, said, “Reading was an obvious choice for the expansion of our network, as the town did not have a high street dancewear shop despite an incredibly vibrant dance scene. Our shops are an “Aladdin’s cave” for dance and fitness enthusiasts of all ages, who know they will find everything they need, whether they’re just starting their first lesson or have been dancing for years. We’re delighted to be to supplying Reading’s dancers with regulation leotards, tights, crossovers, bags and accessories, not to mention shoes for all styles of dancing including ballet, tap, street, Latin and ballroom.

Jude Chapman, proprietor of Dancia Reading, is very excited about her new branch. “Dancia fills a longstanding gap in the market, and I know that people will travel to Caversham from all over Reading for our distinctive own-label garments, as well as those by leading brands such as Grishko, Papillon, Bloch, Capezio and Freed. My shop also offers the only fully authorised fitting service for Gaynor Minden pointe shoes in the area.

“The grand opening was a huge success, the shop was packed out for most of the day. It was a real indication there is a strong demand for a dance shop within the community.

“We are working very closely with dance groups across the Reading area and it was great to see so many of them at the opening.

“Caversham has a fantastic array of shops, cafes and restaurants, with ample parking facilities, and I hope that our customers from further afield will make the most of what the area has to offer during their visits to Dancia.”

Dancia International Reading, located at 36-38 Prospect St, Caversham, Reading, is open Monday to Friday from 10am to 5.30pm and on Saturdays from 9.30am to 5pm.

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