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15% off pointe shoes and all other dancewear for full time dance and drama students. Only at Dancia Reading! Book a Pointe Shoe Fitting Appointment

Has Reading Got Talent?

Dancia Reading is an official sponsor of this year’s 'Has Reading Got Talent?'

Here at Dancia Reading, we are excited to announce that we are an official sponsor of this year’s "Has Reading Got Talent?". Enter and be in with a chance of winning £1,000!!

Auditions take place at The Hexagon Theatre in Reading from Wednesday 30th July, with the grand final on Sunday 3rd August. Pick up a registration form from us in store, or register online.

If you’d just like to watch, then tickets for the final stages go on sale soon at The Hexagon. Both days will feature guest performances including 2013 winner Luke Upton and Reading’s own X Factor finalist Danyl Johnson.


Welcome to Dancia Reading!

Welcome to the Reading branch of Dancia International. Affectionately known as "The Big Pink Shop", we are proud to be Reading's only specialist dancewear retailer.

It is our pleasure to meet and serve customers from all areas of Reading. Our reputation is continuing to spread, and we are now delighted to see customers from as far afield as Wokingham, Bracknell, Newbury, Swindon, Oxford, High Wycombe, Slough, Maidenhead, Ascot, Camberley and Fleet.

Whether you are looking for dance school uniforms, ballroom shoes or a superb pointe shoe fitting service, look no further than Dancia - Reading's One Stop Dancewear Shop.

The Caversham Rewards Programme

Dancia Reading Joins the Caversham Rewards Programme

Dancia Reading is proud to be part of the Caversham Rewards programme, offering 10% discount to card holders. For more information or to register for your card, please click on the card image or speak to a member of our staff.

About Caversham

If you are making a special trip to see us, why not take in the other delights of Caversham while you are here? We are lucky to be located in an easily accessible area, with plenty of local car parking and lots of shops, cafes and restaurants right on the doorstep. For more information about what Caversham has to offer, just go to


We look forward to seeing you soon. In the meantime, if we can be of any help at all, please do call or email us.

Jude Chapman
Dancia International, Reading