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15% off pointe shoes and all other dancewear for full time dance and drama students. Only at Dancia Reading! Book a Pointe Shoe Fitting Appointment

Dancia Wins Reading Retail Award

Dancia Wins Reading Retail Award The Dancia Reading Team celebrate their win at the Reading Retail Awards 2013

We are excited and very proud to announce that Dancia International Reading has won a prestigious Reading Retail Award.

During a glittering awards ceremony held at The Hilton Hotel on 7th September, we were awarded the prize for Promotional Initiative of the Year. This was in recognition of our Dancia Direct service, whereby we take the shop out to dance and drama schools to run regular uniform days. We were also voted runner-up in the category of Independent Retailer of the Year.

Welcome to Dancia Reading!

Welcome to the Reading branch of Dancia International. Affectionately known as "The Big Pink Shop", we are proud to be Reading's only specialist dancewear retailer.

It is our pleasure to meet and serve customers from all areas of Reading. Our reputation is continuing to spread, and we are now delighted to see customers from as far afield as Wokingham, Bracknell, Newbury, Swindon, Oxford, High Wycombe, Slough, Maidenhead, Ascot, Camberley and Fleet.

Whether you are looking for dance school uniforms, ballroom shoes or a superb pointe shoe fitting service, look no further than Dancia - Reading's One Stop Dancewear Shop.

The Caversham Rewards Programme

Dancia Reading Joins the Caversham Rewards Programme

Dancia Reading is proud to be part of the Caversham Rewards programme, offering 10% discount to card holders. For more information or to register for your card, please click on the card image or speak to a member of our staff.

About Caversham

If you are making a special trip to see us, why not take in the other delights of Caversham while you are here? We are lucky to be located in an easily accessible area, with plenty of local car parking and lots of shops, cafes and restaurants right on the doorstep. For more information about what Caversham has to offer, just go to


We look forward to seeing you soon. In the meantime, if we can be of any help at all, please do call or email us.

Jude Chapman
Dancia International, Reading