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  • 15% off pointe shoes and all other dancewear for full time dance and drama students. Only at Dancia London!
  • 15% off pointe shoes and all other dancewear for full time dance and drama students. Only at Dancia London!

Welcome to Dancia London, Drury Lane!

Located in the heart of Covent Garden - the hub of London's vibrant Theatre Land, Dancia International's flagship London store is the biggest independent dance shop in the West End, and we think it's also the best!

Dancia London is perfectly positioned on the historic Drury Lane (home to the world famous Theatre Royal and a short hop from the iconic Covent Garden Piazza), surrounded by the unique shops and boutiques, bars, cafes, restaurants offering a choice of cuisine from around the globe, world famous theatres and captivating street performers which make Covent Garden the capital's premier leisure and entertainment destination.

A stone's throw from The Royal Opera House - the home of The Royal Ballet - and some of the worlds most celebrated theatres, Dancia London is the dancewear supplier of choice for countless West End shows, internationally renowned dance companies and the very best training institutions across the capital and beyond - not forgetting, of course, dancers of all ages who know they will find all the shoes, dancewear, accessories and specialist advice they need under one roof!

The Dancia product range is a vast and eclectic mix of specialist shoes and dancewear for all styles of dance, second-to-none in its volume and diversity. We are the capital's leading supplier of Papillon and Grishko dancewear, and sole UK distributors for Gaynor Minden whose revolutionary pointe shoes and garments are worn by dancers in over 200 companies throughout the world.

Our friendly, knowledgeable staff are highly trained specialists in their field and offer a specialist pointe shoe fitting service. They all have a dance background too, so you can be confident that you are getting the very best advice from someone with hands-on experience.

What's more - with special seasonal offers, discount for dance teachers and dance students, and in store deals for our loyalty card customers, whether you opt for top brands or our sought after own-label shoes and garments we'll have something to fit your budget.

Getting to Dancia London couldn't be easier. We're just a five minute walk from Covent Garden and Holborn tube stations, and well served by local buses.

So, what are you waiting for? We look forward to welcoming you in store soon!


Get En Pointe with Dancia London's Exclusive Discount Event this October!

Get En Pointe with Dancia London this Autumn Half Term!

27th Sept 2017 - Discount on Pointe Shoes + Free Accessories this October Half Term!
Get en pointe at Dancia London this October with 5% discount on all pointe shoes and demi pointes and FREE accessories worth £8! As always, our team of professional fitters will be on hand to provide expert, impartial advice and find the best pointe shoes for your needs from our extensive range of top brands, including Gaynor Minden, Merlet, Bloch and Grishko. We look forward to seeing you and your gorgeous feet in store soon!